Some websites also ask users to choose whether they want to open the link using the app or the browser. When app users click on the link, however, they’ll be able to instantly view the relevant page using the app.

So you can imagine how frustrating and annoying it must be for them. In some cases, however, the link might even take non-app-users to a fallback page or display an error message. If I click on the link, it takes me straight to the mobile web version of the page. Here’s what happens if I search for the Rebrandly Instagram page on mobile without the Instagram app installed. The problem with standard deep linking is that if someone who doesn’t already have the app clicks on the link, it will direct them to the mobile web browser version of the page rather than opening up the app. This is the process of forwarding existing users to a specific part of the app. Types of mobile deep linkingįirst, let’s find out the different types of mobile deep linking so you can understand the potential. In comparison, deep linking on mobile apps is a little undervalued and underused. In fact, we call them “direct links” rather than deep links. On the web, deep links are already commonplace and popularly practiced.

For example, you could send them to a product page on your app to buy something or a blog post on your website to consume the content.ĭeep linking not only simplifies the customer journey, but it also shows search engines that there are pages beyond your homepage and they’re highly relevant for your visitors. This involves linking to pages beyond the homepage of your website or app and sending visitors to the exact page you want them to visit. That’s where deep links or deep linking enters the picture. Plus, it doesn’t do much for your backlink portfolio, nor your SEO. However, you could end up confining visitors to a highly limited space if you keep sending them only to the homepage. It makes sense to link to the homepage because it’s the page that leads to everything else and sometimes, it’s the most important page to link to.

While sending traffic to your website or app homepage is all well and good, that’s not going to be enough in the long run. This post will focus on mobile deep linking so you can discover how to make the most of deep links for your mobile app.

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